What is The Collective?

Our Common Challenge

In an industry that’s constantly changing, you have to stay up to date on all the latest training techniques, motivational principles, nutrition information, self-care practices and exercise contraindications. And on top of all of that, you have to have the marketing, branding and business skills needed to actually grow your business.

It’s a lot for any Personal Trainer to manage and as a result, their businesses never come close to reaching their full potential.

We’ve Built YOUR Perfect Solution!

Welcome to The Personal Training Collective, an online community for Personal Trainers (just like you) where you have direct access to all the experts you need to be at your personal best and grow your business and brand effortlessly. Our holistic approach to professional and business development is designed to support you in all aspects of your life’s work.

We stay on top of all the research; we bring you the best of the best.  We’re here to support you directly.

Ask us any question, any time. The Collective is like your own personal team of advisors.

Judy Dueck

The Personal Training Collective itself has paid off 10 fold for me for so many professional and personal reasons.

In just a month (of being able to access the Functional Nutritionist in The Collective), I can’t believe how much my body has shifted and how much better I feel. My own knowledge of nutrition has grown so much.

The Collective is the best thing that I have tapped into in my entire training career.

Judy Dueck JD Fitness

What is The Personal Training Collective?

The Personal Training Collective is a virtual community of experts and Trainers who believe that when we all work together, we are all more successful. We believe that by pooling together all of our collective knowledge, we can help each other get more clients, get better business results and have a life that is way more fun.

If you are a new Personal Trainer:

This virtual community is your personal group of advisors, mentors and educators that you can reach out to help with all the stuff that comes up that wasn’t covered in your certification courses (it’s impossible to teach you everything). You don’t know what you don’t know. The Collective is your phone a friend.

If you are an established Personal Trainer:

You might be feeling overwhelmed and deflated with all the things you need to do to run a successful business. Perhaps your own self-care is suffering and the business that you started out of your passion for training people, has become a J.O.B. The Collective has the resources you need to fall in love with your business again.

This is for you if:

  • you want new ideas on how to attract new clients and how to keep motivating the existing ones
  • you feel overwhelmed when you think about the business side of what you do
  • you wish that you had a community of trusted Trainers and experts that you could tap into whenever you need
  • your own self-care and life balance are suffering
  • you're tired of scrambling to get, and having to pay for, your continuing education credits
  • the work that you started because of your passion for training people, has become a J.O.B.

Who are the Experts?

Life Coach

Brenda Adams

Well, first, there’s what most people tend to look at: formal education. Brenda earned a bachelor’s degree in kinesiology from Simon Fraser University, which means she spent four (okay, maybe six) years studying the human body and how it functions.

She's also a Certified Professional Co-Active Coach (a life coach). And finally, she has her master’s degree in adult education.

So her knowledge about the human body, combined with the tools she's acquired as a life coach, and her understanding of how adults learn best, are the reasons why she's the one to do this work.

From the experience side of things, Brenda has been a fitness professional for over 18 years. In that time she has had the opportunity to work for provincial fitness organizations, to chair the National Fitness Leadership Alliance and to run one of the largest fitness centres in Canada.

One of her greatest passions is teaching. Whether it be a fitness theory course or a Personal Training Course. She thrives on taking knowledge and making it easy for people to learn and understand.

Functional Nutritionist

Michal Ofer

Feeling awesome all the time is possible! As a functional nutritionist it is Michal Ofer’s purpose to educate and guide individuals to take control of their health, embrace their bodies and realize their individual ultimate life experience through understanding the power of true wellness.

With a degree in life sciences, she has studied functional nutrition and digestive health through the Institute of Integrative Nutrition, the Institute of Functional Medicine, Stanford University and University of Colorado (Boulder) along with the mentorship of many leaders in the alternative nutrition community all over the world. Michal is currently pursuing a Masters in Human Nutrition and Functional Medicine to further understand the integral role food and digestion play in all aspects of physiological function.

Food choices create the foundation to fuel, drive, motivate and heal. Optimal fueling of the body, along with a strong, healthy resilient digestive systems are the keys to achieving unimaginable levels of health and happiness.

Michal consults with clients and runs group and corporate nutrition and digestive health programs. She is a partner and content creator for www.achievetruehealth.com, offering online solutions to digestive concerns. She is also a cookbook author, amateur chef, avid yoga practitioner and volunteer for women’s advocacy.

Movement & Exercise Specialist

Brian Justin

Brian is currently a Kinesiology Instructor at the University of the Fraser Valley in Abbotsford and Chilliwack BC. He earned his Masters and Bachelor degrees from the University of British Columbia. Brian’s areas of concentration are exercise physiology, strength and conditioning, injury management, and exercise testing and prescription.

He is a Certified Exercise Physiologist (CEP) through CSEP. Additionally Brian is an NSCA Certified Strength and Conditioning Specialist, CSEP- Certified Personal Trainer, CHEK Level 1 Practitioner (Corrective Holistic Exercise Kinesiologist) , CHEK Holistic Lifestyle Coach Level 2, Functional Movement Screen Level 1 specialist, Somatic Exercise Coach, and NASM Performance Enhancement and Corrective Exercise Specialist.

Brian’s clientele has ranged from post-rehabilitation to recreational and varsity athletes and everything in between. Besides teaching students and training clients, he currently authors manuals and articles. He has contributed to 4 chapters in Human Kinetics Publisher’s book Foundations of Professional Personal Training and 3 chapters in CSEP’s Health-related Exercise Prescription for the Qualified Exercise Professional 1st Edition (in press).

Currently, he is finishing up his first book entitled Therapeutic Physical Assessment and Training. Brian is passionate about spreading the word on the benefits of physical activity for health, performance, and injury prevention.

Brand Strategist & Business Coach

Isabelle Mercier-Turcotte

Isabelle is a momentum generator - pure and simple. Her passion is to help entrepreneurs raise the bar and create massive value to build and deliver outstanding experiences.

As host of LeapTV.com, one of North America’s Top Small Business Influencers in 2012, Entrepreneur of the year at the 2003 Lauriers de la PME, and one of the bestselling authors of the business and marketing book titled, The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy; Isabelle’s sole purpose as a brand builder and business performance catalyst is to empower change and growth.

Her biggest strength is her no BS approach - she tells it like it is and is not afraid to share with people what to do and how to do it. She is consistently leading-edge in facilitating change, and her undeniable track record and authentic connection with people has gained her worldwide influence and recognition.

Isabelle co-founded her first business venture a few years out of her teens, which quickly escalated to become one of Canada’s most awarded branding and creative firms; from prestigious international design awards to national entrepreneur of the year. Isabelle is a true pioneer in branding, and throughout her career has had the opportunity to help hundreds of solopreneurs and small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments just to name a few.

With over two decades of hands-on experience in branding and business growth, as well as extensive learnings from traveling the globe, Isabelle is determined more than ever to help solopreneurs and small business owners all over the world catapult their way to crazy success - while having a blast doing it.

How can the Collective Help Me?

  • Monthly Q&A call with each expert - one on one interaction
  • Access to the experts via our closed FaceBook group - answers when you need them
  • Online CEC workshops - education when you want it
  • Latest research - let our experts sift through all the info out there

If you would like to learn more about The Personal Training Collective and if it's a fit for what you need to help your business grow, simply email hello@theptcollective.com.

[email] info@personaltrainingcollective.com[phone] 778-822-6224